About PlantSwitch: Building the future of plastics.

Wayne du Toit is a dynamic operations leader with a proven track record in transforming businesses and driving growth. With expertise in setting up new manufacturing and aftermarket businesses across multiple regions, Wayne has scaled the global operations of numerous organizations. His 12 years in Asia honed his ability to build international partnerships and grow operations significantly, supporting over $150M in business growth. Known for strategic and tactical leadership, Wayne excels in creating high-performing, accountable cultures worldwide.

Matt Osborne is a senior sales executive with nearly 20 years of experience driving growth across North American packaging manufacturers and distribution partners. He specializes in building disciplined, data‑driven sales organizations that translate strategy into measurable revenue and market‑share gains.

Most recently, as Vice President of Sales at D&W Fine Pack, Matt delivered double‑digit revenue growth by implementing KPI‑based management, refining category positioning around customer economics, and expanding targeted broker coverage. Partnering closely with Marketing, he introduced market‑share analytics that enabled systematic conversion of competitive SKUs and improved product mix.

Previously, during a 15‑year tenure at Sabert Corporation, Matt advanced to Senior Director of Sales overseeing U.S. and Canadian territories. As Director of Corporate & Group Accounts, he more than doubled sales with the company’s largest distributor, achieved ~25% year‑over‑year growth, launched 41 private‑label products, and generated $50MM+ in incremental revenue.

Matt began his career at Hormel Foods, where he built a strong foundation in territory expansion, distributor execution, and account penetration—delivering double‑digit growth and securing significant new stocking placements.

Kim Critcher is an accomplished leader with over 15 years of experience in marketing, business management, product development, and project execution. With a proven ability to lead cross-functional teams in global organizations, Kim has successfully delivered award-winning products and driven significant revenue growth for multimillion-dollar companies. Her expertise spans strategic planning, operations management, financial analysis, and cost-effective procurement. Additionally, she specializes in building and maintaining strong relationships with manufacturers and suppliers to drive product innovation and optimize supply chains.

Emilie Blandin is an experienced Sales Manager specializing in logistics. With a strong background in sales and client relationship management, she excels at driving business growth and optimizing supply chain solutions. Passionate about efficiency and customer satisfaction, Emilie focuses on building strong partnerships and delivering strategic solutions that enhance operational success.

Lauren McDougall has been progressing a career in the food and packaging industry since 2012, and has been on the launch team for many new retail brands. Coupled with a background in sustainable packaging, Lauren has worked on innovative sales and marketing strategies for “MIST Stone Paper” and fully compostable packaged salad kits, and value-added produce. In 2015, Ms. McDougall was brought on as a marketing consultant for Veg-Fresh Farms rebrand and design of a new line of retail snacking tomatoes, “Gems,” which later progressed into a full-time marketing manager role. Overseeing the new retail line packaging development, complete website overhaul and redesign, as well as rebranding with a new company logo, Lauren was an integral piece to revamping Veg-Fresh’s image and substantial increase in annual sales. Following her role at Veg-Fresh Farms, Lauren began consulting for additional food companies, and brands in the health and wellness sector, where she gained valuable insight into creative social media marketing strategies, influencer marketing, and public relations. In 2019, Lauren was brought onto the Boskovich Farms development team to strategize and create a new line of fresh salad kits, as the category has grown tremendously. With an immediate knack for trending flavors and cost reduction of ingredients, Lauren worked closely with RnD and operations to assist in developing the first line of salad kits with fully compostable packaging and restaurant inspired flavors, under the Fair Earth Farms brand.

Maja is a Miami-based Creative Director and Content Strategist with 7+ years of experience helping brands tell stories that land and convert. She's worked across hospitality, lifestyle, and motorsports, always finding the intersection where creativity meets measurable impact. With deep roots in both digital and experiential marketing, Maja has a proven track record of building brands online and off, from high-performing social campaigns to large-scale IRL events that turn audiences into communities. She brings that full-picture thinking to PlantSwitch.

Christen Houdmann brings over 15 years of foodservice packaging expertise to her role as Director of Foodservice at PlantSwitch. Previously at Sabert Corp., she managed a $10M portfolio of national and regional chain accounts across restaurant, grocery, and other foodservice segments— earning consistent recognition including Sabert Hall of Fame and consecutive years in Presidents Club. With additional experience in distributor sales and non-foods marketing, Christen has a well-rounded command of how products move from manufacturer to table. She is passionate about building lasting partnerships with operators ready to make the switch to sustainable, compostable solutions.

A foodservice packaging sales leader with more than 11 years of experience, Jessie Lauber helps national restaurant brands grow through strong partnerships and strategic account leadership. She has built her career partnering with multi‑unit chains to navigate complex account needs, strengthen relationships, and drive measurable results. Her work centers on managing complex supply chain and operational challenges, helping customers align packaging decisions with broader business goals, and fostering long‑term relationships. She brings a practical understanding of how brands evaluate performance and packaging strategy. Jessie values customer success, leading with a relationship‑first mindset in every account she supports.